Designers: Tibor Kalman, David Carson, and Matthew Carter

Tibor Kalman was a social activist. He had an isolated childhood because he could not speak English, this worked out for him because his style and art was affected by this. He liked to put social issues into his work. He and his wife, Maria, found M&Co. in 1979. He did magazine covers, bag designs, album covers, and stuff for restaurants. He did interesting, quirky things such as paper weights and weird watches. Helped create the United Colors of Bennetton to help promote peace.

A lack of theory best describes David Carson's style. Typography is at the top of his list with the style in his design. His style seems spontaneous, but there are a few constant ideas in all of his works. He is branching out to film as of now. He is best know for his work and time at Raygun. His idea on typography was that it didn't need to be legible to be understood.

Matthew Carter is a typography designer. The first half of his career he designed and created typefaces, the second half of his career he did digital type work. He went to London and worked with other artists to create new typefaces. He founded Extreme Ink with a few other artists. He created Bell Centennial which is still used in Phone books today. He was influenced by serif fonts which helped him create some of his designs. He created Verdana for Microsoft and he created ink traps for letters so they would smudge and loose their sharp corners.